What is a serif?
AnswerA small stroke at the end of a letter's main strokes
Serif fonts like Times have these small finishing strokes.
Arts · Facts & stats
Graphic facts & stats
7 fact-checked facts about graphic design, typography and visual communication, each with the reason behind it. 5 more are in today's round and join this page after it closes.
The basics
What does CMYK stand for in printing?
AnswerCyan, magenta, yellow and key (black)
CMYK is the four-ink process used in most printing.
Going deeper
What is 'leading' in typography?
AnswerThe vertical space between lines of text
The term comes from strips of lead placed between lines of metal type.
Colors opposite each other on the color wheel are called what?
AnswerComplementary
Complementary pairs, like blue and orange, create strong contrast.
What does DPI stand for?
AnswerDots per inch
DPI measures print resolution; 300 DPI is a common print standard.
Expert level
Who designed the famous 'I heart NY' logo?
AnswerMilton Glaser
Milton Glaser created it in 1977.
The golden ratio is approximately equal to what?
Answer1.618
The golden ratio, phi, is about 1.618.
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